Thursday, October 24, 2013

Branding/Form matches content

Part 1:
Identify four traits that define who you are and write them down.

Using the initials of your first, middle and last name create a logo or brand.

The logo based on your initials should also reflect your traits defined. Plus, determine if your brand should consists of serif or san serif letter forms

Part 2:
Form matches Content: The design of the traits identified should reflect the meaning. Simply, the word should look like what it means. Feel free to incorporate other elements to help communicate the meaning of the individual trait.

The final will consist of your brand and the four traits, all well composed within an 8.5 x 11 inch format.

Presentation:
Mounted on blk foam board, with 2 inch margins above and both sides and a  2 1/2 inch margin below

Thumbnails: due Oct 29 for all the elements and the final design
Thumbnail revise: Oct 31
Studio lab: Nov. 5
Studio lab: Nov. 7
Final due: Nov. 12 at 9:00 am


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