Serif

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San Serif

Introduction: Five Classic Typefaces

Students taking the course covered in this section are introduced to five classic typefaces, each representing a distinct stage in the evolution of type design. Although many were designed centuries ago, these typefaces remain among the most popular and widely used today. Below are listed the names of the five typefaces along with their historical classification and approximate date of design.

Garamond: French	Old Style	1617
Baskerville: English	Transitional	1757
Bodoni: Italian	Modern	1780
Century: American	Egyptian	1894
Helvetica: Swiss	Contemporary	1957

There is no better way to train the eye to typographic subtleties than by studying the changing forms in typeface design over the centuries and understanding how seemingly minor changes in type design can affect both the character of the typeface and its appearance on the page.

Source: Cooper Union

Final Project: History Poster

Your assignment is to create a poster defining a subject with historical context.

Objective:

To attract and inform design and non-design viewers about different aspects of a subject. To generate some interest in what we do, create a poster with impact that communicates an idea. As a design student, gain some knowledge of the subject through research and resources. Present complete and solid content as a result of your findings.

Size:

18 x 24 inches

Color: a must

Media: digital

What is Required:

Research the subject

Research printers and print locations, consider lead time and requirements

of the printer

Select two main fonts to be used for text, headlines and informative material.

Images of the subject; one should be a photo, the other should be drawing, painting, illustration, graphic or digital image (created by the artist)

At least one image should be a cut-out
Manage your time

Written statement:

Describe two techniques recently discovered- explain how the techniques were used and explain why you selected the subject for your poster. You can decribe things you discovered, areas that gave you trouble, etc.
300 words, typed and due on 12/19.

Typography:

The project must have a headline
Body text: there is no limit but it must be comprehensive

12 point Credit-placed in the lower right corner- it should read,

Created by (your name) in Art 125 graphics class; Professor Zeggert

Presentation:

Blk foamboard, flush mount with no borders

What's Due:

Comprehensive: you decide

Final: 12/19, 9 am

Graded on:

Design quality

Idea

Level of impact

Requirement not yet determined

Good design:
Good design communicates an idea.
Good design guides, drives, carries the viewer to the central idea of the design.
Good design consists of solid content and visual unity.
Good design states a purpose.
Good design has a focal point.
Good design has a beginning, middle and end.

Good design makes sense of a mass of unrelated needs, ideas, images and typography- meanwhile, never losing sight of the main idea being communicated.

Informational Graphic

Design an info. graphic with the idea that you are going to illustrate to your viewer how to do something-

Content:
The graphic should consist of at least four steps and at least one drawn graphic image

Size:
Minimum size, 8.5 x 11 inches

Media:
Digital

Objectives:
Create a compelling graphic
Inform the viewer
The content should be readable and transition well
The graphic should be clear about what it is you would like to achieve
Select the correct font to deliver the message
Be Creative
Be informative

Due:
11/26

Final:
Quality color print, flush mounted on black foam board (meaning there should be no margins)

Form matches content movie

Paul Rand

Print it and paste it into your sketchbook

Branding/Form matches content

Part 1:
Identify four traits that define who you are and write them down.

Using the initials of your first, middle and last name create a logo or brand.

The logo based on your initials should also reflect your traits defined. Plus, determine if your brand should consists of serif or san serif letter forms

Part 2:
Form matches Content: The design of the traits identified should reflect the meaning. Simply, the word should look like what it means. Feel free to incorporate other elements to help communicate the meaning of the individual trait.

The final will consist of your brand and the four traits, all well composed within an 8.5 x 11 inch format.

Presentation:
Mounted on blk foam board, with 2 inch margins above and both sides and a  2 1/2 inch margin below

Thumbnails: due Oct 29 for all the elements and the final design
Thumbnail revise: Oct 31
Studio lab: Nov. 5
Studio lab: Nov. 7
Final due: Nov. 12 at 9:00 am

Billboard update

Schedule:
Oct. 3-Complete second photoshop cut-out and work on comprehensive

Oct. 8-Studio lab

Oct. 10-Comprehensive is due at the beginning of class for a grade, letter size proof is okay-
printed in proportional scale to the final size

Oct. 15-Mid-semester break

Oct. 17-Studio lab

Oct. 22- Final due at the beginning of class- printed on an 11 x 14 paper- color
mounted on black foam board with a 2 inch margin above and on two sides with 3 inches below

Creative Process

Print and paste it

Reading assignment

Read chapters 5 and 6 by Wednesday 03 30-Thursday 03 31

Composition models

Form Matches Content

Recreate and illustrate these words using the Form matches content approach:
I.
Cowboy
Migrate
Opulent
Your name

II.
The four words need to be designed together residing within a single picture plan, be prepared to explain the compositional model you selected to arrange the items.
Consideration for the overall look takes place at the beginning of the assignment not at the end.

Media:
Photoshop

Must be generated by the hand of the artist
No photos allowed, unless approved

Due dates: (updated)
Thumbs: five for each word- 03 16 mw, 03 17 t th
Comp:. W-30, Thur. 03 31
Final: 04 W-06, th- 07

Presentation:
Final size: 8 x 10
mounted on blk foam board
with a 2 inch margin above and on both sides with three and a quarter inches below

Reading update

Read Chapter 3 by Monday 7 and Tuesday 8

Update

Continue to practice cut outs and the functions involved.

Register and title your blog- go upper right of our blog, and select create blog

Read Chapters 2 and 4 by Feb, 24

Refine sketches for comp. approval, manage time and be aware of your deadlines

Assignment one: Cover redesign

Deadlines:
Second round thumbs: Feb. 08 end of class

Comprehensive Due:
Feb. 23 for Monday- Wed. class
Feb. 24 for Tuesday- Thurs. class

Final: March 02 at the beginning of class- MW
Final: March 03 at the beginning of class-T TH

The final is printed on a quality paper stock, similar to a card stock. It should include the title, author and edition.
The size is of the final project is equal to the size of the actual textbook.

This project is out-sourced for printing, your production schedule should reflect that.

The final should be mounted on black foamboard with a two inch margin above and on both sides with 3 inches below.

Written statement:
Minimum 200 words typed. The statement should reflect your thought process, including how you arrived at the final idea, including how your design reflects the content of the text.
Print it and tape it to the back of the foamboard.
Name and class labeled on the back right corner.

Deadline for Business cards

Cards need to be turned in December 1 at the beginning of class.

Banner is Due: Wed. Sept. 15

once completed send the link to
ZeggArt@aol.com

What is graphic design?

What is graphic design? AIGA!

Type portrait assignment

What's Due:
10 solid thumbnails: M-03 29, T- 03 30
Thumbs (revised): W-03 31, Th-04 01
Comprehensive: M-04 12, T- 04 13
Final: W-04 21, Th- 04 22