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San Serif

Introduction: Five Classic Typefaces

Students taking the course covered in this section are introduced to five classic typefaces, each representing a distinct stage in the evolution of type design. Although many were designed centuries ago, these typefaces remain among the most popular and widely used today. Below are listed the names of the five typefaces along with their historical classification and approximate date of design.

Garamond: French	Old Style	1617
Baskerville: English	Transitional	1757
Bodoni: Italian	Modern	1780
Century: American	Egyptian	1894
Helvetica: Swiss	Contemporary	1957

There is no better way to train the eye to typographic subtleties than by studying the changing forms in typeface design over the centuries and understanding how seemingly minor changes in type design can affect both the character of the typeface and its appearance on the page.

Source: Cooper Union

Final Project: History Poster

Your assignment is to create a poster defining a subject with historical context.

Objective:

To attract and inform design and non-design viewers about different aspects of a subject. To generate some interest in what we do, create a poster with impact that communicates an idea. As a design student, gain some knowledge of the subject through research and resources. Present complete and solid content as a result of your findings.

Size:

18 x 24 inches

Color: a must

Media: digital

What is Required:

Research the subject

Research printers and print locations, consider lead time and requirements

of the printer

Select two main fonts to be used for text, headlines and informative material.

Images of the subject; one should be a photo, the other should be drawing, painting, illustration, graphic or digital image (created by the artist)

At least one image should be a cut-out
Manage your time

Written statement:

Describe two techniques recently discovered- explain how the techniques were used and explain why you selected the subject for your poster. You can decribe things you discovered, areas that gave you trouble, etc.
300 words, typed and due on 12/19.

Typography:

The project must have a headline
Body text: there is no limit but it must be comprehensive

12 point Credit-placed in the lower right corner- it should read,

Created by (your name) in Art 125 graphics class; Professor Zeggert

Presentation:

Blk foamboard, flush mount with no borders

What's Due:

Comprehensive: you decide

Final: 12/19, 9 am

Graded on:

Design quality

Idea

Level of impact

Requirement not yet determined

Good design:
Good design communicates an idea.
Good design guides, drives, carries the viewer to the central idea of the design.
Good design consists of solid content and visual unity.
Good design states a purpose.
Good design has a focal point.
Good design has a beginning, middle and end.

Good design makes sense of a mass of unrelated needs, ideas, images and typography- meanwhile, never losing sight of the main idea being communicated.

Informational Graphic

Design an info. graphic with the idea that you are going to illustrate to your viewer how to do something-

Content:
The graphic should consist of at least four steps and at least one drawn graphic image

Size:
Minimum size, 8.5 x 11 inches

Media:
Digital

Objectives:
Create a compelling graphic
Inform the viewer
The content should be readable and transition well
The graphic should be clear about what it is you would like to achieve
Select the correct font to deliver the message
Be Creative
Be informative

Due:
11/26

Final:
Quality color print, flush mounted on black foam board (meaning there should be no margins)

Form matches content movie

Paul Rand

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